About Us

About US

Crafting a Brighter Tomorrow, One Diamond at a Time

At PURE CARAT, we believe that every piece of jewellery has a story to tell. But unlike traditional diamond jewellery, which often comes with a heavy environmental and ethical price, our lab-grown diamond jewellery tells a tale of innovation, responsibility, and a commitment to our planet.

“To create a seamless and personalized shopping experience, blending innovation and tradition, both online and in-store.”

Vision of the Founders

Founders are driven by one goal – to fulfill aspirations. They are on an endeavor to make people feel empowered, precious, and beautiful with PURE CARAT’s clean and conflict-free jewellery. We have something for every personality and every occasion – because you deserve to shine all the time. Without any prior experience in jewellery, they set sail in this world of Conscious Luxury because they believe that the new generation of diamonds is here to usher in a new future.

The PURE CARAT Difference

Our jewellery is not just a symbol of love and commitment; it is a beacon of hope for a brighter, more sustainable tomorrow. When you choose PURE CARAT, you're not just investing in a piece of jewellery, you're becoming a part of a movement that values beauty, ethics, and sustainability in equal measure. Discover the PURE CARAT difference and be a part of our story. Together, we can make the world shine a little brighter!

Our Story

A Tradition of Craftsmanship

Purecarat is India's leading destination for high quality fine jewellerywith strikingly exquisite designs. We aim at revolutionizing the fine jewelleryand lifestyle segment in India with a firm focus on craftsmanship, quality andcustomer experience. In a short span of time, Purecarat has built a largefamily of loyal consumers in India and abroad.

5000+

Unique Designs

All the designs are crafted to perfection with utmost care giving you the flexibility to customize the product's gold purity and color or diamond clarity to suit your needs. Our stores have been instrumental in spreading the shine.

7 Days

Exchange Policy

We also offer a 7 Day exchange policy, Certified Jewellery. With world class experience, friendly staff and the dazzling beauty of exquisite jewellery, every store is a sparkling gem.

Why Choose Us

Your Trust, Our Commitment

  • Craftsmanship

    Our master artisans meticulously handcraft each piece, ensuring attention to detail and precision that defines true luxury.

  • Bespoke Services

    From custom designs to personalized engravings, we offer tailored solutions to make every piece uniquely yours.

  • Premium Quality

    Using only the finest materials— sterling silver, or vibrant gemstones—we ensure that our jewelry stands the test of time.

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